Insights on how the brewing industry and its consumers can be
environmentally mindful of our earth, the only planet with craft beer.
How to lighten your beer’s eco footprint
Case Study: How Untold Brewing Reduces Plastic Waste and Saves Money
Introduction/Summary of Situation The production of craft beer is waste intensive, with a typical brewery dumping hundreds of thousands of gallons of high strength wastewater and tens of thousands of pounds of organic waste, primarily spent grain, annually....
Comparing and Evaluating Craft Beverage Can Packaging
Planet Earth -- Single-use plastic packaging increasingly faces scrutiny for its negative environmental and human health impacts and is the focus of various laws and regulations aimed at banning, reducing, or better recycling it. A wave of bills are...
6 Innovations That Make Beverage Can Packaging More Sustainable
Despite an onslaught of disingenuous marketing by most packaging manufacturers, a technique environmentalists refer to as greenwashing, consumers these days are increasingly more aware that "eco-friendly" claims or "100% recyclable" promises are mostly spin....
Most Plastic Packaging Never Gets Recycled, But There Are Sustainable Alternatives for Craft Brewers
"The U.S. produces 234 pounds of plastic waste per person per year, and hardly any of it gets recycled" A look beyond the marketing claims of most plastic manufacturers begs a deeper question: ask not whether plastic products are recyclable, ask whether...
8 Ways Craft Beer Drinkers Can Be More Eco-Conscious
As concerns over climate change, plastic pollution, and biodiversity loss continue to grow, it's becoming abundantly clear that change lies ahead for the world as we know it - either by design or by disaster. And despite our planet's brief respite during the...
3 Steps To Becoming A More Environmentally Conscious Beer Drinker
You’ve probably heard the “drink local” slogan a thousand times. But have you ever thought about the impact it could have on the environment if more of us actually committed to it? The truth is that beer has a sizable carbon footprint, and not just...
Why That “Compostable” Plastic Cup Isn’t Good for the Environment Either
Much has been written about the problems associated with packaging beer in those flimsy plastic film six-pack rings or rigid snap-on can carriers, neither of which are curbside recyclable. As for the other plastic culprit in craft beer - festival and beer...
How to Make Sure Your “Infinitely Recyclable” Aluminum Beer Cans Actually Get Recycled
More and more these days the craft beer industry touts the environmental advantages of packaging its beverages in aluminum cans. And for good reason: aluminum, or aluminium as much of the world prefers, is lighter than glass and therefore requires less...
Harpoon Boston Earns BetterBev Recognition as Green Beverage Producer
PR / Boston, MA (October, 2025) – Boston’s oldest and largest beer manufacturer, Harpoon Brewery, has been acknowledged as a “green beverage producer” by the BetterBev Recognition program. The distinction was awarded by the UMass Amherst...
Pure Project Partners with WILDCOAST to Support Sea Turtle Conservation
PR (SAN DIEGO, CA), October, 2025 Pure Project has announced the launch of Noc-Turtle, a hazy IPA brewed with purpose. In partnership with international conservation organization WILDCOAST, this beer supports the protection and monitoring of critically...
Drinking for The Environment
How these Vermont and New Hampshire craft beer retailers are taking sustainability into their own ‘cans’ PR (New Hampshire and Vermont), October, 2025 Reduce, reuse, recycle. It’s a phrase we’ve heard our whole lives. But it seems recycling is the only thing...
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