PR / California (September, 2020) – Our National Forests and Grasslands are at the core of America’s natural riches, but these treasures are currently threatened by unprecedented challenges. These National Forests and Grasslands are also the foundation of America’s outdoor recreation heritage and help sustain our way of life. In addition to the $13.5 billion pumped into our economy annually by visitors, these lands provide water to millions of Americans, clean our air, store carbon, and provide timber, minerals, oil and gas and other resources for industry and communities. Yet, today our National Forests and Grasslands are jeopardized by natural disturbances such as wildfire, insects and disease.

Pure Project has long been known for its focus on sustainable practices as well as giving back to the environment as a member of the 1% For The Planet network.

In December 2019, Pure Project announced its partnership with Plastic Bank called “Pounds for Pints”. For 2020, Pure committed to preventing over 67,000 pounds of ocean-bound plastic and fighting the root cause of plastic pollution by alleviating poverty.  This initial 67,000 pounds is just a drop in the bucket compared to their long term goal of removing over 1,000,000 lbs of ocean bound plastic from the ecosystem by 2030.  

Now, Pure Project has stepped up their commitment to the preservation of our national ecosystems by partnering with the National Forest Foundation, an organization chartered by Congress; with a mission to bring people together to restore and enhance our National Forests and Grasslands, and a current campaign to plant 50 million trees on our National Forests.

Today, August 27, 2020, Pure Project officially announced a partnership with the National Forest Foundation. 

To start, in 2020, Pure has committed to planting over 10,000 trees and by 2030, Pure Project’s long term goal is to plant over 150,000 trees together with the National Forest Foundation.

In addition to currently raging wildfires, insects and disease are causing massive forest losses. Pure Project supports the National Forest Foundation’s timely replanting efforts which can help forests recover, enhance resiliency to future events, and provide wildlife habitats and fresh water for millions.

Pure Project co-founder Mat Robar…

“We initially entered into this partnership with the National Forest Foundation earlier this year to help with reforestation efforts in our national forests and decided to plant 10,000 trees in 2020.  With the increase of unprecedentedly devastating fires we have seen in the last few years, we have decided to step our game up and commit to a goal of planting 150,000+ trees over the next 10 years.  The National Forest Foundation is a great fit for us, as they not only do the hard work of planting trees to restore ecosystems, but they also tackle their environmental challenges through education, conservation and by creating a new generation of environmental stewards for our national treasures.”

Robar says they “hope this collaboration will spark other companies and individuals to get involved in environmental causes that affect us all. Collectively we can all make a difference.”

About Pure Project:

Pure Project is a small batch, ingredient-centric craft brewery located in San Diego, California. Pure Project’s mission is to build community and a reverence for beer as an agricultural product by staying true to their ethos of quality ingredients, sustainability, and attention to detail.

Pure Project currently has three tap rooms throughout San Diego – in Miramar, Balboa Park, and Carlsbad. To learn more about the brewery and beers visit: and

About the National Forest Foundation:  

The National Forest Foundation, chartered by Congress, engages Americans in community-based and national programs that promote the health and public enjoyment of the 193-million-acre National Forest System, and administers private gifts of funds and land for the benefit of the National Forests.

The National Forest Foundation is currently in the third year of their 50 Million for Our Forests campaign. Together with their supporters, they are working to amplify their impact on our National Forests, planting for wildlife recovery, wildlife habitat enhancement, watershed health, insect and disease restoration, and more – all while increasing our forests’ resilience to climate change and improving these public lands for all.

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