STORY LINK / United Kingdom (May, 2020) – But one of the most notable things about BrewDog isn’t its marketing stunts, independent mindedness or even it award-winning brews – it’s the company’s social and environmental conscience. BrewDog makes it a mission to help both small local charities and larger non-profits, including Guide Dogs Scotland (for whom it is aiming to fundraise £50,000). It also supports BrewGooder – a craft-beer organisation donating 100 percent of its profits to providing clean water in developing countries – by brewing, packing and exporting its beer onsite at no profit. In 2017, the company introduced Unicorn Fund 2.0. Here, not only does it divide 10 percent of its profits among staff – it also donates 10 percent of its profits to carefully selected charities.
he company is also taking steps to reduce its environmental footprint and become more sustainable. In February 2020, it announced ‘BrewDog Tomorrow’ – six major new sustainability initiatives. “We want to make sure that we’re working to inspire a new kind of business, with sustainability at its core. Real change takes time. But just because change doesn’t happen overnight, doesn’t mean it can’t – if not now when? BrewDog Tomorrow is our commitment to continuously raising the bar and setting a new standard for beer and business,” explains co-founder Watt. One of these is initiatives is the unique Cans for Equity – an incentivised recycling programme. Customers are invited to bring 50 empty BrewDog cans to its nearest BrewDog bar. In exchange they will receive a voucher entitling them to a share in the brewery.
Read the full story at EME Outlook here.