STORY LINK / USA (April, 2020) — In the craft brewery world, breweries are also doing their part to be more eco-friendly. Several breweries run on solar power. Many breweries partner with farms to send their spent grain for animal feed. Others invest in expensive equipment that can be more efficient to use less energy and water.
Some of these actions are not the cheapest to implement, but they show a brewery’s culture and values. Furthermore, research shows customers are also willing to pay more for a eco-friendly beer. In October of 2018, NPR reported a study by PLOS ONE. 1,000 beer drinkers were surveyed and the study found on average, beer drinkers were willing to pay $1.30 more per six pack for a beer made from sustainable resources. At the time in 2018, an average six pack of craft beer rang in at $9.36. Thus, if the brewery is willing to put in the extra effort to be more eco-friendly
So for this Earth Day, let’s celebrate some of the eco-friendly initiatives craft breweries are implementing.
Additional Info: The number of breweries currently using the compostable E6PR can carriers referenced in the above story is actually well over 100, and will be the topic of a future blog post we have planned for next month.