STORY LINK / KAMIKATSU, JAPAN (April, 2020) — Kamikatsu in Tokushima prefecture is committed to zero waste, aiming to become a sustainable recycling society. The town has already attained an 80 % recycling rate by sorting its waste into 34 categories. Used items are displayed at the recycling center like a store. With our mass-production and mass-consumption society reaching an impasse, the world holds great expectations for this movement. On the premise that a paradigm shift for production and sales processes is essential in achieving zero waste, a private-sector business inspired by the principles of this town launched this project with the concept of integrating a shop that sells household sundries, food and beer by weight, a brewery and a pub.
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